Chevron’s current branding campaign focuses on “Human Energy,” a saccharine series of talking heads about how their people are doing good. It’s portraying a model of corporate social responsibility.

But Chevron is in fact exemplary of corporate social irresponsibility. Their team of corporate lawyers certainly don’t seem to be doing “good” except for Chevron’s shareholders.  The legal eagles are in fact doing their best to undermine any sense of goodwill that might be resulting from their PR campaign.

Witness the latest development in the almost two decade struggle to persuade Chevron to make good on its destructive practices in Ecuador. On February 15, an Ecuadorian court ruled against Chevron, fining the company $8.6bn (£5.3bn).

From observations during my visits to Lago Agrio, I can say the mess that Chevron left behind is the worst ravaging of the rainforest I have seen in the Amazon during all of my travels there. As author of the leading travel guide to the Amazon, I should know. (For more read: Chevron Corporation Controversies)

And now, true to form, Chevron is fighting the ruling against them in Ecuador. Its lawyers have already begun mustering resources for their counterattack. (For all BP’s faults in the Gulf oil spill, at least they’re paying up.) Besides denying compensation for relatives of the estimated 1,400 people that have died from Chevron’s toxic activities, this maneuver shows the contempt that Chevron have for the law and their sneering disrespect for the rights and needs of indigenous people.

Decent society must now demand that Chevron do the proper grown-up thing. Chevron must pay to repair their damage, as mandated by the law.

Here’s how you can let Chevron know what you think:

• Comment on Chevron’s Facebook wall:  (They have sneakily hid the public forum: Click Filters/Just Others to see comments.)
• Join the Facebook Change Chevron group  to lend numbers to their campaign.
• Write Chevron’s CEO via ChangeChevron’s letter-writing campaign.
• Give Chevron a piece of your mind on Twitter: @Chevron

Please help today! If a country’s dictator can be toppled by people power, surely we can bring a corporate offender to justice.